Marketing & Communications

Strategic communications, marketing, and branding. I craft content that gets people talking, whether it’s op-eds that spark dinner table debates, communications campaigns that catalyze political movements, or reported features that help local communities find global audiences. As an award-winning writer and editor with two decades of experience in digital media, journalism, and community building, I have a proven track record of leading high-performing, cross-channel marketing campaigns that sustain long-term engagement. Because when it comes to content, for me, it’s not just about clicks; it’s about the conversations we ignite.

Selected Clients:

  • A man in profile

    NOCD

    CROSS-CHANNEL MARKETING CAMPAIGN

    I led cross-channel marketing campaigns for OCD Awareness Month in October 2025, resulting in the company’s strongest two weeks of conversions. From blog articles about “5 ways OCD can show up at the gym” to a “couples therapy”- style virtual workshop on relationship OCD to personalized SMS messages with quotes from community leaders, I spearheaded diverse content that truly resonated with NOCD’s audience.
    Image c. NOCD

  • A blonde person running on a trail

    REI

    BLOG EDITING

    I am a regular editor and contributor at REI, where I work on features for the outdoor brand and its blog, Uncommon Path. I ensure that stories are brand-aligned, evidence-based, and SEO-optimized.
    Image c. Jules Hotz

  • A graphic showing two heads in profile, with squiggles outlining their brains

    Ross Szabo for Teen Vogue

    THOUGHT LEADERSHIP

    Ross Szabo is an award-winning mental health advocate and the Wellness Director at the Geffen Academy at UCLA. Ross wanted to build a bigger Gen Z audience, so I ideated, edited, and supported in the execution of this op-ed for Teen Vogue.
    Image c. Getty Images

  • A group of students sitting in chairs

    Tow-Knight Center for Entrepreneurial Journalism Futures

    COMMUNITY BUILDING

    I co-created, managed, and programmed a virtual community of practice for working, independent journalists. I curated a robust global audience, and hosted popular monthly events on the creator economy—featuring industry leaders like Nick Quah, Arabelle Sicardi, and V Spehar.
    Image c. CUNY

  • A person with long grey hair stretching outside

    Within Health

    NEWSLETTER MANAGEMENT

    I led a relaunch of Within’s newsletter to reach a broader audience, such as activists, journalists, clients, and providers. Under my leadership, the newsletter—which included updates on monthly programming, personal essays, social media round-ups, and recommended reading—achieved an average open rate of 40 percent. 

  • Photo of a black metal fence covered in signs and colorful artwork, including a large black sign with white lettering that says “Naming the Lost” in several languages.

    Springboard HealthLab

    STRATEGIC COMMUNICATIONS

    I provided strategic communications for the launch of two new organizations, securing press coverage in STAT News,The Atlantic, and other outlets. I also led the editorial process for a white paper on resourcing the HIV community through the Covid-19 pandemic, which was recognized by AIDS United for its importance. 
    Image c. Long COVID Justice

  • An illustration of cartoon teeth and droplets of blood

    Kiltesh Patel for Harvard Public Health Magazine

    THOUGHT LEADERSHIP

    Kiltesh Patel is the co-founder and CEO of the dental software company, tab32. He wanted to reach leaders in public health, so I supported him with op-eds on how better dental tech can close health equity gaps and improve overall health outcomes—for Harvard Public Health Magazine, Stat News, and other outlets.
    Image c. Harvard Public Health Magazine

  • Two magazines, titled "The Sick Times," propped against

    The Sick Times

    BRAND CONSULTING

    I came up with the name for The Sick Times—an independent publication chronicling the Long COVID crisis—and consulted on the logo, brand colors, and overall launch in 2023.
    Image c. Sophie Dimitriou